Fractional head of growth for functional medicine and longevity clinics. However people hear about you, they come and look before they call. I build what they find, and the path from there to a booked call. One operator, working a small number of clients at a time.
I take on a few clients at a time. If your product genuinely changes lives and your numbers say you're ready to scale, we should talk. If you're hoping marketing will paper over an offer that doesn't deliver, I'll save us both the time.
You already have people coming, from referrals, ads or both. What they land on isn't doing its job. I rebuild it: the site, a clear path to the right programme, and a booking step that works. Then I hand it over.
Built so people and AI can both read it: straight answers to the questions patients ask, your clinicians named with their credentials, and every programme on its own clear page.
This is meThere's no senior marketing lead, and you're the one holding it all together. I take the whole engine: how people find you, what they see, the follow-up and the numbers. I lead the team you have and bring in who's missing.
That engine includes what AI says about you. Each month I check the answers, fill the gaps on your site, and work on getting you mentioned in the places it trusts.
This is meThey've been to practitioner after practitioner. Their bloodwork came back normal. The question on their mind isn't will this work. It's is this just another way to take my money.
Most marketing in this space makes that worse. Gimmicky funnels. Gatekept pricing. "Schedule a call to learn more." Every signal confirms what your buyer already fears.
Not more spend. The right architecture, run by someone who understands both the marketing and the people on the other side of it.
People find you four ways: a friend, an ad, social, or a search. More and more, that search is a question typed into ChatGPT. They all end up in the same two places, your website and your social, and now the AI reads those too before it answers. That's where the decision gets made, so that's where I start. One operator, looking at all of it at once.
I never name clients. What you get instead are the stories told straight, with real numbers where I can share them.
Built on compounding work over time, not a one-off. The first time the business ran a major campaign with proper priming and sequencing instead of "let's send out an email."
Joined a property where every booking was carried by paid ads converting cold traffic on first touch. The architecture I put in place is still running.
Five short questions. A paragraph each is plenty.
Your site, your ads and your social, the way a new patient would see them. Then I ask ChatGPT and Google's AI the questions that patient would ask, and bring what they said about you to the call.
I tell you what I'd fix first, and whether I'm the right person to fix it. That's yours to keep either way.
"I never name clients. NDAs get signed before we scope. What I know stays with me."
You never quite know where I'll be when we get on a call. Outside the day job I run Crazy Daisy Travels: a luxury dog travel platform, the world's first pet-friendly flight search engine, hotel and destination reviews. Built and grown on the same paid, content, and back-end principles I use for clients.
The methodology travels. So do we.
crazydaisytravels.com